Media Effects Body Image Essay

Over the past 10 years, mass media and the access to social networks has evolved substantially causing the effects of negative self-image and what is considered beautiful. Body image expectations for both African-American male and female share the battles of society’s expectations, yet African American women body images come with a stricter and more unhealthy stigma; growth of social media such as Facebook, Instagram and Twitter brings these expectations of self-image into our homes and our children minds. â€Å"The Internet is easily the most pervasive form of mediated communication that we encounter in our lives. Even traditional forms of mass communication drive us toward the Internet† (Bryant, Thompson & Finklea, 295). Social networks influences negative self-image and expectations of what is beautiful to society. Beauty expectations has a long standing history into our lives, but comparing the increase in body augmentations, extreme dieting and even bulimia nervous in our generation is heavily related to mass media. Over exposure to social networks may contribute to the development of low discrepancy for sexual desire with partner, negative views toward self-body image, and even the need to seek illegal avenues for plastic surgery. As humans, we tend to rate ourselves pretty harsh and I believe social media networks have caused an increase for the expectations of body image. Recently, the media has had a huge impact on relationships, the proper raising of children and especially the ideal body that an African- American woman should have. Although, I do highly believe that we should improve woman’s health, I also know that every person doesn’t look like the model we see on television. In the African American culture, recently, it has been a turn of times and the media thin-ideal is being curvy within our community. Every new music video and social media networks put the black woman with the tiny waist with huge thighs and butt as the perfect woman. The impact of the  media is causing a change in African American women views on their lives, body and overall expectations as what a black woman should look like. It is well known that obesity and being curvier than other races is well documented withi n society, yet it’s now becoming an issue with our society to enhance these features that we are so well known for. Even for the common thin-ideal woman that is often portrayed in the media is typically 15% below the average weight of women, representing an unrealistic standard of thinness (tall, with narrow hips, long legs, and thin thighs) (Johnson, Tobin, & Steinberg, 1989). Yet within the African American culture, video vixens promote their bodies as a sign of owning who they are and controlling the situation regardless of what they may have on. Still another perspective is that of Melyssa Ford, â€Å"the highest paid video girl to date† (Byrd and Solomon, 2005) who describes her vulnerability on video shoots, objectification by men, and the process of reclaiming power over her own body, which she describes as her commodity. Without denial, Melyssa Ford is a well-educated woman and one of the few vixens who have used her body to open doors to new opportunities, but believing her body is the golden ticket is the main issue that I have with the media influence. These contrasting perspectives demonstrate the complexity of issues (e.g., the range of perceptions about woman’s objectification) and pose critical questions for scholars who seek to understand contemporary Black women’s experiences (Byrd and Solomon, 2005). The idea that the African American woman has been created as an object and should have a particular body to be accepted into their culture as the ideal African American woman. Black culture has always been the more voluptuous curves in women, yet those women were considered cornbread fed and the ones who weren’t blessed with these assets, didn’t go out their way for unethical surgical practices. The social media negative influence on African American women growing up within the 21st century has made it seem the simple life is depending on the curves of your body, instead the knowledge of your mind and the power in your beliefs. Proper parenting is started at home, yet with social networks being such a part of our children’s lives, the media is also in the homes. In the process of the media influence, I believe the importance of the media understanding the black culture and the expectations of a woman’s curves also cause many medical issues that we are associated with, such as: Type I and II diabetes,  high blood pressure and obesity. With overweight being accepted in most black families homes, the media and social networks should deter as much as possible from promoting the oversexed woman is the ideal woman. The effect social networks has on the children coming behind us is powerful and I believe the power of the media should be used more effectively. There is evidence that social media influences behaviors at home because women such as Ford promotes her body as her job, just as woman who is a part of the corporate community, but her body expectation is for her job, natural African American women are not all curvy. I had the opportunity to speak with several close friends who utilize social networks as often as I do and I wanted to know their take on their own body image when looking at different women on Facebook or Instagram. Do they feel the need to conform and seek that particular body? Do they feel less beautiful that moment when looking at these women? Although all of them stated they didn’t feel any less beautiful and was comfortable within their skin, they did state it causes them to want to stay in the gym more or avoid a meal for the sake of staying the â€Å"ideal body type† as an African American woman. But 2:3 of the women claimed they did have a lower sexual discrepancy when it came to being with their mates and questioned themselves during sexual intimacy after looking at these women. 1:3 of the women even resulted in having plastic surgery for a breast implant after seeing the changes in a models career off of Instagram because she felt like this would increase her chances of finding a husband. â€Å"Social comparison theory is one of the few theories that are commonly used by mass communication scholars to understand the relationship between media exposure and body image dist urbance† (Zhang, Dixon & Conrad, 266). The ideal African American woman portrayed in the media and on social networks is difficult, almost impossible, for the majority of the women if you want to live a normal, healthy life. When you have a certain type of body within the African American community, the woman seems to be more glorified by men and catches the attention quickly. Yet, often African American women who have curvy shapes find themselves not liking the attention because of comments. The effects of lower discrepancy are basically the lack of compatibility between two individuals and this may increase with the harsh media influence. I believe social networks and media influence has caused African American women to want a voluptuous body  because apparently this is what gets a man attention. â€Å"Stice and Shaw (1994), suggested that as women internalize the thin-idea/media image, they tend to experience heighted body dissatisfaction, set unrealistic body dimension goals, and ultimately engage in disordered behaviors designed to achieve the thin-ideal body image (Hawkins et al, 2004). The increase of plastic surgery within the Black American culture probably has increased within the last five years due to the wanting of large buttocks and smaller waist which media makes to believe this is what a Black woman should look like. The media so- called expectations of the perfect African American woman can’t be the only problem when it comes to the issues the culture experiences toward wanting a certain look. Possibly, the future research will get the attention of media and social media executives to realize their power over the younger generations to develop positive influences and promote healthier lifestyles. In this research, I was able to find that African-American women often compare themselves to images on social networks and although it causes them to work out more, it isn’t necessarily causing a healthier lifestyle and positive self-body image. Works Cited Bryant, Jennings, Susan Thompson, and Bruce W. Finklea. Fundamentals of Media Effects. 2nd ed. Boston, MA: McGraw-Hill, 2002. Print. Byrd, Ayana, and Akiba Solomon. Naked: Black Women Bare All About Their Skin, Hair, Hips, Lips and Other Parts. New York: Penguin Group, 2005. PsychINFO. Web. 4 Apr. 2014. . Hawkins, Nicole, P. Scott Richards, H. Mac Granley, and David M. Stein. â€Å"The Impact of Exposure to the Thin- Ideal Media Image on Women.† University of Houston- PsychINFO. Taylor & Francis, Inc., n.d. Web. 4 Apr. 2014. Johnson, C. L., Tobin, D. I., & Steinberg, S. L. (1989). Etiological, developmental and treatment considerations for bulimia. Special issue: The bulimic college student: Evaluation, treatment and prevention. Journal of College Student Psychotherapy, 3(2-4), 57-73. Stice, E. â€Å"Risk Factor for Eating Pathology:

The effect of movie

This work will look at the effect of movies in the socceity. According to Wikipedia a † Movies encompasses individual motion pictures ,the field of movie as an art form ,and the motion picture industry. films are produed by recording images from the world with cameras, or by creating images using animation techniques or special effects. Film is considered to be an important art form ,a source of popular entertainment and a powerful method for educating -or indoctrinating -citizens â€Å".Movies affect the life of a society in a positive and negative way. Over the years ovies have been used by most people as an entertainment tool. Most family considered watching movies at home not only as a time of bonding but to save resources, whereas others go to theater s for fun and relaxation. Also movies in some homes plays an important role in the brighten the mood of family members when they are depressed or sad. Also movies have been used as a tool for educating the society ,for examp le in the US there are TV shows like NC'S, Law and Order etc. that teaches the society on crime,how they are committed. Movies like Olympus has Fallen brings out the evils of terrorism,how a nation should strengthen it security gainst terrorism. This is educative in the sense that it teaches society on national security. Some movies also educate the society on social Justice. Example Divorce court have been a very good tool for women who have been maltreated by men and also how some people suffer injustice from other people. Movies affect people's beliefs, values and ideals.For example, the passion of the Christ is movies that strengthen people faith and belief in Christ Jesus. Although some Jews around the world found the film offensive. Movies bring out delicate things that are happening in the life of people in a very artistic way. Evils like child trafficking, child marriage, women being abuse by male is being brought out by the movie industry. Most time government offices and c orporation do not want the society to be educated about their wrong doing†¦Ã¢â‚¬ ¦.The implication for such education by the movie industry will help enlighten the public which influence their perception and decision making to determine the political party they will like to elect to government. Some movies have some theme and morale that they convey to the public. They bring awareness to the public about what is going on in the world. There are people who are uneducated- hey can't read or write but with the aide of movie even the layman knows whats going on in the world. Another impact to society is that it brings to life some historical event that is slowly fading away . t brings out the beauty of culture of different civilization of the past. Despite the positive effect of movie industry, there are negative aspects of the movie industry. As mentioned above, movies brings out the evils of terrorism, how a nation should strengthen it security in society. Though it is educative to the society, yet, people tend to imitate most of what is acted on screen his leads to violence in the society. Most love and marriage relationships have been destroyed as a result of the â€Å"big screen†.Couples and lovers sometimes forget the fact that what is acted on screen is mostly fantasy; such is not applicable when it comes to real life. There is a issue of horror movies people lose their grip or reality whilst watching this movies and develop mental issues and in some case act out what they see in the movies. A lot ot cult and Fraternity seen in the society are as a result of the horror and fraternity that are being shown on screen. Movies even hough they are a powerful source of education and information they can also act as a form of indoctrinating citizen.Individual actions are based on what they learn and what they know and as humans learning takes place by seeing and imitation. Following this trend of thought, it safe to infer that as people watch movies the y tend to act according by means of learning and practicing. Ponographic movies can some times be useful for some home ,especially home that needs sexual arousement in love making. However ,this has caused most tinagers to invove in sexual relationship at an early age ,that leads to early unwanted pregranany.

Types of Fallacies

FALLACIES OF RELEVANCE 1. Appeal to Force If you suppose that terrorizing your opponent is giving him a reason for believing that you are correct, then you are using a scare tactic and reasoning fallaciously. Example: David: My father owns the department store that gives your newspaper fifteen percent of all its advertising revenue, so I’m sure you won’t want to publish any story of my arrest for spray painting the college. Newspaper editor: Yes, David, I see your point. The story really isn’t newsworthy.David has given the editor a financial reason not to publish, but he has not given a relevant reason why the story is not newsworthy. David’s tactics are scaring the editor, but it’s the editor who commits the scare tactic fallacy, not David. David has merely used a scare tactic. This fallacy’s name emphasizes the cause of the fallacy rather than the error itself. 2. Appeal to Pity You commit the fallacy of appeal to emotions when someoneâ₠¬â„¢s appeal to you to accept their claim is accepted merely because the appeal arouses your feelings of anger, fear, grief, love, outrage, pity, pride, sexuality, sympathy, relief, and so forth.Example of appeal to relief from grief: [The speaker knows he is talking to an aggrieved person whose house is worth much more than $100,000. ] You had a great job and didn’t deserve to lose it. I wish I could help somehow. I do have one idea. Now your family needs financial security even more. You need cash. I can help you. Here is a check for $100,000. Just sign this standard sales agreement, and we can skip the realtors and all the headaches they would create at this critical time in your life.There is nothing wrong with using emotions when you argue, but it’s a mistake to use emotions as the key premises or as tools to downplay relevant information. Regarding the fallacy of  appeal to pity, it is proper to pity people who have had misfortunes, but if as the person’ s history instructor you accept Max’s claim that he earned an A on the history quiz because he broke his wrist while playing in your college’s last basketball game, then you’ve committed the fallacy of  appeal to pity. *Appeal to Snobbery 3. Ad HominemYou commit this fallacy if you make an irrelevant attack on the arguer and suggest that this attack undermines the argument itself. It is a form of the  Genetic Fallacy. Example: What she says about Johannes Kepler’s astronomy of the 1600? s must be just so much garbage. Do you realize she’s only fourteen years old? This attack may undermine the arguer’s credibility as a scientific authority, but it does not undermine her reasoning. That reasoning should stand or fall on the scientific evidence, not on the arguer’s age or anything else about her personally.If the fallacious reasoner points out irrelevant circumstances that the reasoner is in, the fallacy is a circumstantial ad homine m. Tu Quoque  and  Two Wrongs Make a Right  are other types of the ad hominem fallacy. The major difficulty with labeling a piece of reasoning as an ad hominem fallacy is deciding whether the personal attack is relevant. For example, attacks on a person for their actually immoral sexual conduct are irrelevant to the quality of their mathematical reasoning, but they are relevant to arguments promoting the person for a leadership position in the church.Unfortunately, many attacks are not so easy to classify, such as an attack pointing out that the candidate for church leadership, while in the tenth grade, intentionally tripped a fellow student and broke his collar bone. *Ad Hominem Circumstantial Guilt by association is a version of the  ad hominem  fallacy in which a person is said to be guilty of error because of the group he or she associates with. The fallacy occurs when we unfairly try to change the issue to be about the speaker’s circumstances rather than about the speaker’s actual argument. Also called â€Å"Ad Hominem, Circumstantial. Example: Secretary of State Dean Acheson is too soft on communism, as you can see by his inviting so many fuzzy-headed liberals to his White House cocktail parties. Has any evidence been presented here that Acheson’s actions are inappropriate in regards to communism? This sort of reasoning is an example of McCarthyism, the technique of smearing liberal Democrats that was so effectively used by the late Senator Joe McCarthy in the early 1950s. In fact, Acheson was strongly anti-communist and the architect of President Truman’s firm policy of containing Soviet power. 4. Appeal to the PeopleIf you suggest too strongly that someone’s claim or argument is correct simply because it’s what most everyone believes, then you’ve committed the fallacy of appeal to the people. Similarly, if you suggest too strongly that someone’s claim or argument is mistaken simply beca use it’s not what most everyone believes, then you’ve also committed the fallacy. Agreement with popular opinion is not necessarily a reliable sign of truth, and deviation from popular opinion is not necessarily a reliable sign of error, but if you assume it is and do so with enthusiasm, then you’re guilty of committing this fallacy.It is essentially the same as the fallacies of ad numerum, appeal to the gallery, appeal to the masses, argument from popularity, argumentum ad populum, common practice, mob appeal, past practice, peer pressure, traditional wisdom. The â€Å"too strongly† mentioned above is important in the description of the fallacy because what most everyone believes is, for that reason, somewhat likely to be true, all things considered. However, the fallacy occurs when this degree of support is overestimated. Example: You should turn to channel 6. It’s the most watched channel this year.This is fallacious because of its implicitly ac cepting the questionable premise that the most watched channel this year is, for that reason alone, the best channel for you. If you stress the idea of appealing to a  new  idea of the gallery, masses, mob, peers, people, and so forth, then it is a bandwagon fallacy. *Bandwagon If you suggest that someone’s claim is correct simply because it’s what most everyone is coming to believe, then you’re committing the bandwagon fallacy. Get up here with us on the wagon where the band is playing, and go where we go, and don’t think too much about the reasons.The Latin term for this fallacy of appeal to novelty is Argumentum ad Novitatem. Example: [Advertisement] More and more people are buying sports utility vehicles. Isn’t it time you bought one, too? [You commit the fallacy if you buy the vehicle solely because of this advertisement. ] Like its close cousin, the fallacy of appeal to the people, the bandwagon fallacy needs to be carefully distinguished from properly defending a claim by pointing out that many people have studied the claim and have come to a reasoned conclusion that it is correct.What most everyone believes is likely to be true, all things considered, and if one defends a claim on those grounds, this is not a fallacious inference. What is fallacious is to be swept up by the excitement of a new idea or new fad and to unquestionably give it too high a degree of your belief solely on the grounds of its new popularity, perhaps thinking simply that ‘new is better. ’ The key ingredient that is missing from a bandwagon fallacy is knowledge that an item is popular because of its high quality. Appeal to Past People (â€Å"You too†) 5. Accident We often arrive at a generalization but don’t or can’t list all the exceptions. When we reason with the generalization as if it has no exceptions, we commit the fallacy of accident. This fallacy is sometimes called the â€Å"fallacy of sweeping gene ralization. † Example: People should keep their promises, right? I loaned Dwayne my knife, and he said he’d return it. Now he is refusing to give it back, but I need it right now to slash up my neighbors who disrespected me.People should keep their promises, but there are exceptions to this generaliztion as in this case of the psychopath who wants Dwayne to keep his promise to return the knife. 6. Straw Man You commit the straw man fallacy whenever you attribute an easily refuted position to your opponent, one that the opponent wouldn’t endorse, and then proceed to attack the easily refuted position (the straw man) believing you have undermined the opponent’s actual position. If the misrepresentation is on purpose, then the straw man fallacy is caused by lying.Example (a debate before the city council): Opponent: Because of the killing and suffering of Indians that followed Columbus’s discovery of America, the City of Berkeley should declare that Co lumbus Day will no longer be observed in our city. Speaker: This is ridiculous, fellow members of the city council. It’s not true that everybody who ever came to America from another country somehow oppressed the Indians. I say we should continue to observe Columbus Day, and vote down this resolution that will make the City of Berkeley the laughing stock of the nation.The speaker has twisted what his opponent said; the opponent never said, nor even indirectly suggested, that everybody who ever came to America from another country somehow oppressed the Indians. The critical thinker will respond to the fallacy by saying, â€Å"Let’s get back to the original issue of whether we have a good reason to discontinue observing Columbus Day. † 7. Missing the Point The conclusion that is drawn is irrelevant to the premises; it misses the point. Example: In court, Thompson testifies that the defendant is a honorable person, who wouldn’t harm a flea.The defense attorn ey commits the fallacy by rising to say that Thompson’s testimony shows once again that his client was not near the murder scene. The testimony of Thompson may be relevant to a request for leniency, but it is irrelevant to any claim about the defendant not being near the murder scene. 8. Red Herring A red herring is a smelly fish that would distract even a bloodhound. It is also a digression that leads the reasoner off the track of considering only relevant information. Example: Will the new tax in Senate Bill 47 unfairly hurt business?One of the provisions of the bill is that the tax is higher for large employers (fifty or more employees) as opposed to small employers (six to forty-nine employees). To decide on the fairness of the bill, we must first determine whether employees who work for large employers have better working conditions than employees who work for small employers. Bringing up the issue of working conditions is the red herring. FALLACIES OF PRESUMPTION 9. Beg ging the Question A form of  circular reasoning  in which a conclusion is derived from premises that presuppose the conclusion.Normally, the point of good reasoning is to start out at one place and end up somewhere new, namely having reached the goal of increasing the degree of reasonable belief in the conclusion. The point is to make progress, but in cases of begging the question there is no progress. Example: â€Å"Women have rights,† said the Bullfighters Association president. â€Å"But women shouldn’t fight bulls because a bullfighter is and should be a man. † The president is saying basically that women shouldn’t fight bulls because women shouldn’t fight bulls. This reasoning isn’t making any progress.Insofar as the conclusion of a deductively valid argument is â€Å"contained† in the premises from which it is deduced, this containing might seem to be a case of presupposing, and thus any deductively valid argument might seem to be begging the question. It is still an open question among logicians as to why some deductively valid arguments are considered to be begging the question and others are not. Some logicians suggest that, in informal reasoning with a deductively valid argument, if the conclusion is psychologically new insofar as the premises are concerned, then the argument isn’t an example of the fallacy.Other logicians suggest that we need to look instead to surrounding circumstances, not to the psychology of the reasoner, in order to assess the quality of the argument. For example, we need to look to the reasons that the reasoner used to accept the premises. Was the premise justified on the basis of accepting the conclusion? A third group of logicians say that, in deciding whether the fallacy is committed, we need more. We must determine whether any premise that is key to deducing the conclusion is adopted rather blindly or instead is a reasonable assumption made by someone accepting th eir burden of proof.The premise would here be termed reasonable if the arguer could defend it independently of accepting the conclusion that is at issue. 10. Complex Question You commit this fallacy when you frame a question so that some controversial presupposition is made by the wording of the question. Example: [Reporter's question] Mr. President: Are you going to continue your policy of wasting taxpayer’s money on missile defense? The question unfairly presumes the controversial claim that the policy really is a waste of money. The fallacy of complex question is a form of begging the question. 11. False DichotomyA reasoner who unfairly presents too few choices and then implies that a choice must be made among this short menu of choices commits the false dilemma fallacy, as does the person who accepts this faulty reasoning. Example: I want to go to Scotland from London. I overheard McTaggart say there are two roads to Scotland from London: the high road and the low road. I expect the high road would be too risky because it’s through the hills and that means dangerous curves. But it’s raining now, so both roads are probably slippery. I don’t like either choice, but I guess I should take the low road and be safer.This would be fine reasoning is you were limited to only two roads, but you’ve falsely gotten yourself into a dilemma with such reasoning. There are many other ways to get to Scotland. Don’t limit yourself to these two choices. You can take other roads, or go by boat or train or airplane. The fallacy is called the â€Å"False Dichotomy Fallacy† when the unfair menu contains only two choices. Think of the unpleasant choice between the two as being a charging bull. By demanding other choices beyond those on the unfairly limited menu, you thereby â€Å"go between the horns† of the dilemma, and are not gored. 12. Suppressed EvidenceIntentionally failing to use information suspected of being relevant and significant is committing the fallacy of suppressed evidence. This fallacy usually occurs when the information counts against one’s own conclusion. Perhaps the arguer is not mentioning that experts have recently objected to one of his premises. The fallacy is a kind of fallacy of  Selective Attention. Example: Buying the Cray Mac 11 computer for our company was the right thing to do. It meets our company’s needs; it runs the programs we want it to run; it will be delivered quickly; and it costs much less than what we had budgeted.This appears to be a good argument, but you’d change your assessment of the argument if you learned the speaker has intentionally suppressed the relevant evidence that the company’s Cray Mac 11 was purchased from his brother-in-law at a 30 percent higher price than it could have been purchased elsewhere, and if you learned that a recent unbiased analysis of ten comparable computers placed the Cray Mac 11 near the bottom of the list. FALLACIES OF WEAK INDUCTION 13. Appeal to Ignorance The fallacy of appeal to ignorance comes in two forms: (1) Not knowing that a certain statement is true is taken to be a proof that it is false. 2) Not knowing that a statement is false is taken to be a proof that it is true. The fallacy occurs in cases where absence of evidence is not good enough evidence of absence. The fallacy uses an unjustified attempt to shift the burden of proof. The fallacy is also called â€Å"Argument from Ignorance. † Example: Nobody has ever proved to me there’s a God, so I know there is no God. This kind of reasoning is generally fallacious. It would be proper reasoning only if the proof attempts were quite thorough, and it were the case that if God did exist, then there would be a discoverable proof of this.Another common example of the fallacy involves ignorance of a future event: People have been complaining about the danger of Xs ever since they were invented, but thereâ₠¬â„¢s never been any big problem with them, so there’s nothing to worry about. 14. Appeal to Unqualified Authority You appeal to authority if you back up your reasoning by saying that it is supported by what some authority says on the subject. Most reasoning of this kind is not fallacious, and much of our knowledge properly comes from listening to authorities.However, appealing to authority as a reason to believe something  is  fallacious whenever the authority appealed to is not really an authority in this particular subject, when the authority cannot be trusted to tell the truth, when authorities disagree on this subject (except for the occasional lone wolf), when the reasoner misquotes the authority, and so forth. Although spotting a fallacious appeal to authority often requires some background knowledge about the subject or the authority, in brief it can be said that it is fallacious to accept the words of a supposed authority when we should be suspicious of the autho rity’s words.Example: The moon is covered with dust because the president of our neighborhood association said so. This is a fallacious appeal to authority because, although the president is an authority on many neighborhood matters, you are given no reason to believe the president is an authority on the composition of the moon. It would be better to appeal to some astronomer or geologist. A TV commercial that gives you a testimonial from a famous film star who wears a Wilson watch and that suggests you, too, should wear that brand of watch is committing a fallacious appeal to authority.The film star is an authority on how to act, not on which watch is best for you. 15. Hasty Generalization A hasty generalization is a fallacy of  jumping to conclusions  in which the conclusion is a generalization. See also  Biased Statistics. Example: I’ve met two people in Nicaragua so far, and they were both nice to me. So, all people I will meet in Nicaragua will be nice to me . In any hasty generalization the key error is to overestimate the strength of an argument that is based on too small a sample for the implied confidence level or error margin.In this argument about Nicaragua, using the word â€Å"all† in the conclusion implies zero error margin. With zero error margin you’d need to sample every single person in Nicaragua, not just two people. 16. False Cause Improperly concluding that one thing is a cause of another. The Fallacy of Non Causa Pro Causa is another name for this fallacy. Its four principal kinds are the  Post Hoc Fallacy, the Fallacy of  Cum Hoc, Ergo Propter Hoc,  the  Regression  Fallacy, and the Fallacy of  Reversing Causation. Example: My psychic adviser says to expect bad things when Mars is aligned with Jupiter. Tomorrow Mars will be aligned with Jupiter.So, if a dog were to bite me tomorrow, it would be because of the alignment of Mars with Jupiter. 17. Slippery Slope Suppose someone claims that a firs t step (in a chain of causes and effects, or a chain of reasoning) will probably lead to a second step that in turn will probably lead to another step and so on until a final step ends in trouble. If the likelihood of the trouble occurring is exaggerated, the slippery slope fallacy is committed. Example: Mom: Those look like bags under your eyes. Are you getting enough sleep? Jeff: I had a test and stayed up late studying. Mom: You didn’t take any drugs, did you?Jeff: Just caffeine in my coffee, like I always do. Mom: Jeff! You know what happens when people take drugs! Pretty soon the caffeine won’t be strong enough. Then you will take something stronger, maybe someone’s diet pill. Then, something even stronger. Eventually, you will be doing cocaine. Then you will be a crack addict! So, don’t drink that coffee. The form of a slippery slope fallacy looks like this: A leads to B. B leads to C. C leads to D. †¦ Z leads to HELL. We don’t want to g o to HELL. So, don’t take that first step A. 18. Weak Analogy The problem is that the items in the analogy are too dissimilar.When reasoning by analogy, the fallacy occurs when the analogy is irrelevant or very weak or when there is a more relevant disanalogy. See also  Faulty Comparison. Example: The book  Investing for Dummies  really helped me understand my finances better. The bookChess for Dummies  was written by the same author, was published by the same press, and costs about the same amount. So, this chess book would probably help me understand my finances, too. FALLACIES OF AMBIGUITY 19. Accent The accent fallacy is a fallacy of ambiguity due to the different ways a word is emphasized or accented.Example: A member of Congress is asked by a reporter if she is in favor of the President’s new missile defense system, and she responds, â€Å"I’m in favor of a missile defense system that effectively defends America. † With an emphasis on the wo rd â€Å"favor,† her response is likely to  favor  the President’s missile defense system. With an emphasis, instead, on the words â€Å"effectively defends,† her remark is likely to be  againstthe President’s missile defense system. And by using neither emphasis, she can later claim that her response was on either side of the issue.Aristotle’s version of the fallacy of accent allowed only a shift in which syllable is accented within a word. 20. Amphiboly This is an error due to taking a grammatically ambiguous phrase in two different ways during the reasoning. Example: In a cartoon, two elephants are driving their car down the road in India. They say, â€Å"We’d better not get out here,† as they pass a sign saying: ELEPHANTS PLEASE STAY IN YOUR CAR Upon one interpretation of the grammar, the pronoun â€Å"YOUR† refers to the elephants in the car, but on another it refers to those humans who are driving cars in the vicini ty.Unlike  equivocation, which is due to multiple meanings of a phrase, amphiboly is due to syntactic ambiguity, ambiguity caused by multiple ways of understanding the grammar of the phrase. 21. Equivocation Equivocation is the illegitimate switching of the meaning of a term during the reasoning. Example: Brad is a nobody, but since nobody is perfect, Brad must be perfect, too. The term â€Å"nobody† changes its meaning without warning in the passage. So does the term â€Å"political jokes† in this joke: I don’t approve of political jokes. I’ve seen too many of them get elected. FALLACIES OF GRAMMATICAL ANALOGY 22.Composition The composition fallacy occurs when someone mistakenly assumes that a characteristic of some or all the individuals in a group is also a characteristic of the group itself, the group â€Å"composed† of those members. It is the converse of the  division  fallacy. Example: Each human cell is very lightweight, so a human be ing composed of cells is also very lightweight. 23. Division Merely because a group as a whole has a characteristic, it often doesn’t follow that individuals in the group have that characteristic. If you suppose that it does follow, when it doesn’t, you commit the fallacy of division.It is the converse of the  composition  fallacy. Example: Joshua’s soccer team is the best in the division because it had an undefeated season and shared the division title, so Joshua, who is their goalie, must be the best goalie in the division. 24. Figure of Speech or Parallel-word Construction A fallacy characterized by ambiguities due to the fact that different words in Greek (and in Latin) may have different cases or genders even though the case endings or gender endings are the same. Since this is not widespread in other languages or since it coincides with other fallacies (e. g. quivocation, see above) writers tend to interpret it very broadly. Examples: â€Å"Activists have been labeled as idealists, sadists, anarchists, communists, and just about any name that can come to mind ending in  -ist, like  samok-ist, saba-ist, bad-ist,  and of course, who could forgetdevil-ist? † (The writer has the unsaid argument that any name ending in  -ist  is viewed as â€Å"trouble-makers† by our society. ) An introductory book on philosophy has an appendix entitle â€Å"List of Isms† the proceeds to list the schools of thought in philosophy. (Not all words that end in  -ism  is a school of thought: take for example,  syllogism. )

Case Study Example | Topics and Well Written Essays - 1000 words - 5

Case Study Example However, the cultural allowances made were unsatisfactory to align with the French culture. This ambiguity led to as low as 29% of French visits to Euro Disneyland in the first year. Individualism: An indicator of extent to which individuals possess self esteem and care for their family members. The imposition of American family values of dress code and appearance such as short hair, no beards, moustaches and extensive jewellery was a slur for the French who are extremely individualistic in nature. Power Distance Index (PDI): This is a measure which reveals the scope of how subordinate staff responds to disproportionate allocation of power. French people scoring high on PDI were agitated at the fact that the frontier authority was unfairly allotted to American managers who lacked the essentials to handle the Euro Disneyland. Masculinity: Masculinity is an indicator that highlights tendency towards factors such as profit, success and worldly belongings. France is low on masculinity and values care and quality of life more. Nature of extension of Disneyland in France shows the proclivity towards more revenues. If Euro Disneyland was tailored for values such as collaboration, friendliness and ecological preservation then the results yielded would have been better (Hofstede, Pedersen and Hofstede, 34-40). Internal vs. External: Internal culture represents people with the belief that whatever happens is a consequence of their actions. Contrary to these values that American believes in are the external culture values which represent French people which states that rather than being subject of destinies a person should alter to peripheral circumstances. Neutral vs. Emotional: Carriers of neutral culture values are people that have emotions and sentiments in control of them and kept to themselves. Contrarily there are people belonging to emotional culture who are natural and frank expressers of

Oscar Wilde - the Man and his World Essay Example | Topics and Well Written Essays - 1000 words

Oscar Wilde - the Man and his World - Essay Example Being an editor, he believed that he could move fashionable social circles thereby attracting support from influential women in the society (Dierkes-Thrun, 2012). Oscar Wilde called upon to contribute to the reconstruction of lady’s world magazine which was to basically not just deal with what women wear, but with how they think and feel. The likely contributors of the magazine sought out to write with enthusiasm, with tact and avoid being extravagant and the use of vulgar language. The term lady to some level was viewed ambiguously; Wilde regarded it as having a small taint of vulgarity and extremely misleading because of the eminence of â€Å"woman question† which was a feminist movement. Wilde persisted that the magazine which seemed to be more feminine be re-named to â€Å"woman’s world† (Salamensky 2012, p.132). These changes implied that the term â€Å"lady† which was to be changed to â€Å"woman† was associated with commonness. In 1895 , Wilde in his own words would be interpreted as utterly clear evidence in his scandalous libel and criminal suits that gradually sent him to jail and eventually ended his career. This unfortunate incident did not erase his legacy. His criticism and notes have shaped the society than any other author or poet. Most noticeably, it testifies to the epigrammatic memorability of his statements and declaration and acknowledges the fact that his life meant a personality and a collection of texts and ideas. He fearlessly explored art in relation to everyday life offering unique grounds for examining or testing sexual and social culture during the Victorian era. In 1887’s October issue of the â€Å"lady’s world† the prospectus pointed out the changed names of editors of the November issue. The editors who were listed included Marie Corelli, Olive Schreiner, Mathilde Blind as well as Wilde’s wife Constance and his mother Lady Wilde. In addition, Oscar persuaded som e of the well-known writers to contribute to the witting one of them being Arthur Symons. Arthur’s first essay was on one of the major symbols in the symbolist movement â€Å"Villiers de I ‘isle Adam† which came out after Wilde left the magazine. Wilde was a determined editor of theâ€Å"woman’s world† but his enthusiasm progressively reduced over the following periods. He gradually became less functional arriving late leaving early, and generally handling at his letters carelessly and giving excuses and makeup promises to his failures (Dierkes-Thrun, 2012). Oscar Wilde’s assistant editor Arthur fish viewed the â€Å"woman’s world† magazine as to be the finest with exclusive appeal and attraction to women that was ever been published. The â€Å"woman’s world† editors manage to secure brilliant contributors producing a high level of literary content ever attained by a publishing company of its kind. Articles did not only concentrated on fashion but also devoted to distinguish or bring out women, women’s suffrage and historical events (Wilde & Murray 2000, p. 98). Arthur fish always expressed his sympathy on the views of the â€Å"woman’s world† writers revealing a liberality of thoughts regarding the political aspirations and ambitions of women that were without a doubt sincere.  Ã‚  

WC mod 5 discussion Assignment Example | Topics and Well Written Essays - 250 words

WC mod 5 discussion - Assignment Example Rich people in the society are related with corporate crimes as they can afford to hire lawyers to defend them while the poor are most likely to commit street or minor crimes. However, minor crimes get heavy sentences as compared to corporate crimes. In most cases, females and minorities live in poverty; on the other hand, teenagers are most likely to commit minor crimes. However, older people stand high chances of being rich; therefore, they are prone to committing corporate crimes (Waterkeyn, 2005). Considering gender, males are related to violent crimes as compared to females who are less violent and tend not to go for violent crimes. As previewed, criminology and critical studies may be perused in future to expand multi-disciplinary knowledge. This aims at exploring the under-developed where female peers support certain types of pornography. However, the media has played a significant role in dealing with the matter of female crimes. Through women empowerment programs, many women have changed positively and the rate of female crime has gone down (Mallicoat, 2011). The media has gone a step ahead to mobilize awareness campaigns about crime and how women have suffered in the hands of

The brand strategies which Toyota May Adopt to improve tarnished brand Essay - 1

The brand strategies which Toyota May Adopt to improve tarnished brand image - Essay Example In the end the individuals were asked about their opinions and views regarding Toyota’s recall process and the reasons associated with this critical situation. According to them their perceived quality of Toyota as a brand has decreased and they are unhappy to pay the same amount of money which Toyota is actually asking because they should be aware that their brand quality has been tarnished and needs improvement. Most of the security concerned individuals stated that they will altogether stop buying Toyota’s products as they are outsourcing most of their automobile manufacturing. Hence it is evident that the higher management must put more effort in building up to quality and service to reposition their tarnished image in the minds of their customers. 69 Chapter 5 70 Recommendations 70 Conclusion 75 Appendix 90 Introduction The modern age of business can be defined as age of competition. The competition within an industry is gradually increasing with the expansion of b usiness as many new players are entering into the market. There are several reasons behind this intensifying competition. Firstly, globalisation is one of the primary reasons for expansion of trade and business that lead to increase competition. Many business organisations have found greater opportunities in overseas market, and free trade policies and agreements between multiple countries facilitated their market expansion programs. The domestic markets have turned into global markets that heightened competition rivalry among existing domestic and new multinational enterprises. Since last two decades, the society has been experiencing a rapid technological improvement. The technological advancements have led to change the structure of entire trade and business. The management tasks and operational process are now backed with technology like e-commerce and e-business. A better grip of technological advancement helps a business organisation to gain an upper hand position. Finally, en hancing economic condition of consumers and increasing their disposable income have strengthened their purchasing power. This has also changed their consumer buying behaviours and they have developed their specific brand preferences (Vashisht, 2005, p.68). In the modern and competitive business world, business organisations always try to position itself in market for avoiding unnecessary competitions. In this process they aim to achieve strong competitive advantages and core competencies that enable them to gain upper hand position in the market. There are multiple ways to achieve competitive advantages; however, brand development is the most preferred way for creating high business value (John R. Schermerhorn, Jr, 2010). The American Marketing Association (AMA) describes a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. About. com Marketing Guide further explains that the objective of branding is not just to project yourself as being better than your

Operations management Essay Example | Topics and Well Written Essays - 2500 words - 5

Operations management - Essay Example The intended audience of the article are risk management authority in companies and organizations. The text is approved by the Institute of Publishers in Germany. The article defined the term risk management that might help organizations to identify some of the potential risk that are likely to face a company. The text is related to the risk concepts and themes based on the ways in which risk can interfere the functionality and operations of a business. Additionally, the major strength of the article is that the research question on risk management overview is well defined. One limitation of the article is that it does not address proper ways of managing risk. The article asserts that the objective of the risk management is reducing various risks that are related to the pre-selected domain to those that are acceptable. Additionally, it may entail various threats that are caused by technology, environment, politics, humans, and organizations. Additionally, the paper explains that the risks are not easy to avoid and is present in each situation of human. The risks are present in daily operations, private, and public sector companies. Therefore, irrespective of the risk context, risk management is generally universal in either technical or stakeholder causes. The author of this article is a lecturer of university of Chicago. The intended audience of the article are risk management oversight committee in parastatals and other government offices. The New York publishers approve the text. The article defined the term risk management that might help organizations to identify some of the potential risk that are likely to face a company. The text is related to the risk concepts and themes based on the ways in which risk can interfere the functionality and operations of a business. Additionally, the major strength of the article is that the research

Partition after Civil Wars Research Paper Example | Topics and Well Written Essays - 1500 words

Partition after Civil Wars - Research Paper Example The resulting settlements of the issue after the bloody civil wars can often result into further bloodshed. Breakout of the State as a result of the ethnic issues therefore can put different ethnicities against each other and make the overall experiment worse because of the ease with which methods like ethnic cleansing can be adapted. What is also significant to understand that author has critically argued that in order to avoid ethnic civil wars, it is important that partition should be considered as one of the viable policy alternative. This argument is based on the assumptions that the ethnic conflicts have almost similar dynamics thus making it difficult to put back the multi-ethnic state in same state as before the war. Independent and Dependent Variables A closer analysis of the article would suggest that author has attempted to create link between the ethnic conflicts and civil wars with the partition. As such the dependent variable is the partition of the geographical areas w hereas the achievement of peace and lack of conflict as a result of the ethnic conflict as an independent variable. ... Case studies are often based upon an in-depth analysis of certain events, groups or individuals and as such can provide a comprehensive overview of subjects under review. Author has provided comprehensive details of the different ethnic conflicts which took place and the results of their settlement. Author has also used survey of the existing literature to present a theoretical analysis of the overall context of the ethnic conflicts and their solutions. Survey of existing literature also offers a valid theoretical platform based on which author can actually build the theoretical foundations for the research undertaken. By citing various examples from history author has actually been successful in providing a comprehensive overview of how the different negotiating settlements failed due to non-partition based solutions to the problem of ethnic conflicts. Conclusion This article is comprehensive in the sense that it has offered a very comprehensive overview of the historical accounts o f the different ethical and cultural conflicts. The overall theoretical foundations are set to discuss various approaches forwarded to resolve the multi-ethnic conflicts and how they failed to achieve the desired results. Author has adapted case study approach under which an overview of the different conflicts and their settlements. The overall conclusion of the article is that the partition can be one of the feasible policy alternatives to solve the ethnic conflicts and avoid civil wars. Are you convinced? Why? Though partition can be one of the key policy alternatives however, to get an overall acceptability of the same may remain one of the key challenges to such policy alternatives. In case such as Palestine and Israel where a separate State has been created for

Personal Development and Planning Coursework Example | Topics and Well Written Essays - 2500 words

Personal Development and Planning - Coursework Example Let us begin by looking at my pathway choice and how it enables me to my employability skills. Firstly, my studies in global management and marketing have made me to have the right professional attitudes. The two main ways in which my studies in global management and marketing have enabled me to have to develop professional attitude is through enabling me to have ethical sensitivity in in carrying out my various professional duties, and to be able to take initiative and to take action unprompted. Having ethical sensitivity is a very important professional attitude that greatly enhances one’s employability skills. In my pathway choice, for instance, there are various issues that will require me to make sound ethical decisions. For instance in marketing, I should make sure that I have given my customers all the important information that they need before purchasing the products or the services that I sell to them; although revealing honestly some information to the customers about the products that you are advertising or selling may make some customers not to purchase th e products, ethical sensitivity, however, requires one to disclose all the necessary information to the customer. The ethical sensitivity professional attitude, therefore, has greatly enhanced my employability skills because it has enabled me to be able to deal honestly with my customers. Just like ethical sensitivity, having the ability to take initiatives in your career is a very important professional attitude that enhances one’s employability skills. In my career path, for instance, being able to take initiative is a very important skill; this is because, in global management and in marketing, there are many decisions that one will have to make solely, without involving other people- as a manager, one has to be constantly taking initiatives on various issues. For this reason, therefore, my career path of global management and marketing has greatly enhanced my employability

Crossing Brooklyn Ferry Essay Example for Free

Crossing Brooklyn Ferry Essay Ferry is considered one of the greatest lyrical poems of all time. In Crossing Brooklyn Ferry, Walt Whitman uses connotative diction, prying questions, and critical reader engagement to convey a feeling of connection and unity of people through time. By using these certain rhetoric strategies, Whitman creates a piece of poetry that seems to be timeless. Whitman carefully chooses certain words and phrases that really highlight his intentions to connect himself and others readers throughout time. In part 2 of the poem, Walt chooses the words â€Å"simple† and â€Å"compact† to describe a â€Å"scheme† in which we are all â€Å"disintegrated†. These words, precise and carefully chosen, attribute to the great lyricism of the poem. A scheme that is simple is a scheme that we can all live by. And a compact, simple scheme connotes togetherness. Whitman continues to say we’re all disintegrated, but part of the scheme. Being disintegrated could also means we are all little pieces of the same body, or scheme Another simple rhetoric strategy imposed by Whitman to convey a sense of unity between he and the reader is reader engagement. Whitman involves and engages the ready by asking the reader questions, and relating to the reader. By effectively asking questions, Whitman suggest to readers from past and future times that maybe there is not much that separates them. â€Å"What is it then between us? What is the count of scores or hundreds of years between us? The use of these rhetoric strategies are just a few the devices that makes Walt Whitman’s â€Å"Crossing the Brooklyn Ferry† a timeless masterpiece.

Educational Psychology study Essay Example for Free

Educational Psychology study Essay The study was done by Penny Clunies-Ross, Emma Little and Mandy Kienhuis, (2008). It is titled ‘Self-reported and actual use of proactive and reactive classroom management strategies and their relationship with teacher stress and student behavior’. The study was done with primary school teachers in Australia and examined the teachers’ self-report on the behavior management strategies that they use in the classroom and how these affect their stress level and the students’ behavior. The literature reviewed for this study discussed research done in four areas which were used as the theoretical base for the study. One is the level of disruptive behavior in schools. The second is the teacher stress and its causes. Third is the relationship between the two. And fourth is the type of classroom strategies that teachers use which are categorized as proactive and reactive. The proactive strategies have been described as a more positive approach that is preventive. The reactive strategies are more negative and remedial. The proactive strategies have been found to be more effective. This study therefore aims to â€Å"investigate the relationship between primary school teachers’ self-reported and actual use of management strategies, and to identify how the use of proactive and reactive strategies is related to teacher stress and student behavior†. The hypothesis was that using reactive strategies would result in higher levels of teacher stress and lower on-task behavior of the students. Also that using proactive strategies would result in lower levels of teacher stress and higher on-task behavior of the students. The sample was obtained by contacting principals of the schools. First convenience sampling was used, and then random phone calls to ensure that five schools from each district in Melbourne were included in the study. Data was collected by questionnaires to all teachers and observations of those who volunteered to participate. The data was collected and analyzed by SPSS. In general the results showed that hypothesis one was supported while hypothesis two was not supported. The study was generally well done. The literature review was comprehensive and discussed a wide range of studies from as early as 1986 to 2003, showing the range of research on the topic over the period of time. It was also well organized into sections. The sampling technique was straightforward. Persisting until each district was represented by five schools was good. However the final sample was ninety seven participants from twenty one schools. This means an average of less than five teachers from each school. It may have been better to have surveyed fewer schools but more teachers from each school. The culture of the school often affects teacher stress so that the small number of teachers from a large number of schools may not be reflective of the levels and causes of stress in any one of the schools. The effect of the classroom management strategies used in one school may not completely relate to the teacher stress at that school. The results were analyzed as one sample, rather than analysis by school. Therefore there is no examination of whether the difference in school culture, (if in fact any differences exist) affected the study. However, the study did an analysis of the multivariate effects of gender, level of qualifications and years of teaching experience and found that they were not predictors of teacher stress. These are important variables to include as possible effectors of teacher stress. The study presented a lot of detail on the sample and the materials. However there should have been more detail on the procedure- how exactly were the observations set up and carried out. The report only says â€Å"After the 30-minute observation had been conducted in the teacher’s classroom, observation and questionnaire data were matched using the four-digit code†. The analysis of data was another section that was well presented. This section was again well organized into sub- sections which made reading and following the results much easier. All the data were represented by well-laid out and well- labeled tables which were easy to read. This structure was repeated even in the discussion so that the reader was able to follow the analysis of the results and the discussion for each research question or issue. That was in fact one of the key aspects that made this study encouraging to read- that the subsections were repeated in each part of the study- literature review, data analysis and discussion. An important aspect of this study was the use of both questionnaires (self-report) for teacher behavior and observations. It was significant to educational research on the whole to examine the relationship between the two, since generally self-reports alone cannot be relied upon for accurate measures of behavior. The significant positive correlation between the teachers’ reported use of strategies, both proactive and reactive, and what the researchers observed helps to make self-reports a more reliable tool in educational research. The study ends with two important sections- methodological limitations and suggestions for further research. Discussions in these two sections show the researchers’ awareness of the limitations of the study despite the fact that it is a good piece of research and it helps the reader to understand why certain things were not done in a particular way. One example is this study is the mention that the sampling though it seemed random in fact was not completely random as the teachers who volunteered for the study may be teachers who are not particularly stressed, or that the stressed teachers may not have been so willing to participate. Secondly the number of teachers volunteering to be observed was quite small. The study does not mention the actual number. A section that I would have liked to see included in this study was one on ethical considerations. In general the study was a useful one, well conducted and reported. It investigated the effect of proactive and reactive strategies as classroom management techniques on teachers’ stress levels. The study did in fact find that the use of proactive strategies had less effect on teachers’ stress. This would be the most important benefit to teachers to help them to keep the stress of teaching to a minimum. They could be encouraged by these results to focus on implementing activities in the classroom that would prevent classroom disruptions, rather than having to use their attention and energy intervening in classroom disruptions and losing teaching time. The study also looked at the effect of these strategies on students’ on-task behavior, and again found that the proactive strategies fostered more on-task behavior. This is also useful to the teachers to keep students focused on their work and lessen the disruptions in the classroom. Reference Clunies-Ross, P. , Little, E. and Kienhuis, M. (2008) Self-reported and actual use of proactive and reactive classroom management strategies and their relationship with teacher stress and student behavior, Educational Psychology, 28:6,693 — 710

Types of Personal Selling

Types of Personal Selling It is used as visualized, when you see a printed or sound based advertisement, you can remember those advertisement for long in your mind. E.g.: Print advertisements, advertisements in Television, Radio, Billboard, Broachers and Catalogues, In-store display, motion pictures, banner ads, web pages, posters are some of the examples of advertising The more you advertise, you can develop the brand Whenever you see the advertisement , you remember the product or service so, the product has long term image Slide 06 Sales promotion Examples: Contests, product samples, Coupons, trade shows and exhibitions. Slide 07 Popular sales promotion Buy one get one free when you buy one product you get the same product as free Customer relationship management incentive such as bonus points or money off coupons. Customer relationship management is from banks to super markets E.g.: Apico provides privilege card to the customers Nolimit provides Arampaima Card to the customers Nexus Card provide more benefit for the customers New Media website and mobile phones that support a sales promotion E.g.: in UK nestle printed individual codes on KIT-KAT packaging, whereby a consumer would enter the code into a dynamic website to see if they had won prize. Consumers could also text codes via mobile phone to the same effect. Free gift Buy one product and get one product free as a gift. Joint promotions buy one product of one brand and you get another brand product as free Free samples Tasting of food and drinks at sampling points in supermarkets E.g. Red Bull was given away to potential consumer at supermarkets, in high streets and at petrol stations (by a promotion team) Vouchers coupons often seen in newspaper and magazine, on pack. Slide 10 Direct marketing Roles Influential tool for building customer relationship- when you communicate with the customer directly, the relationship between both with be build. Enable Company to interact with the customer directly- company can directly move with the customers. Company can get regular feedback from customer Company can get regular feedback from the customers E.g. Nestlà ©s baby food records a database of new parents and post them personalized parcels of gift and give them guidance at key phase in babys life. As they get in touch with more concerned consumer at the best times. Slide 13 Understanding buyer Behavior If you want your business to be successful you have to understand their buying behavior. Especially in todays competitive world. Unless you understand it is very hard to gain them as customers and keep them loyal. Buying behavior is one of the elements you need for a customer profile. Slide 14 Environmental Affects Multiple methods used to find environmental forces exist. One such method is called the PEST analysis because it lists the political, economic, socio cultural and technological factors that can influence the business environment. Examples of such factors that can influence personal selling include legislation on fraud and on content in marketing, the average income of potential customers, local etiquette and the technologies potential customers tend to use. Economic, socio cultural and technological factors are particularly important in personal selling because understanding these factors lets management figure out what products to sell and the best sales methods. For example, a business might choose to use an advertising-driven pull approach rather than the more aggressive push approach in a culture in which approaching strangers is frowned upon. In this example, salespeople would be used more as sources of information to confirm the purchase decisions of customers already pulled in by advertising campaigns. Slide 15 Managerial Affects E.g. management might choose a push approach to selling in which salespeople are expected to seek out potential customers and attempt to sell to them directly rather than relying on advertising to pull them in. In this example, management would plan out the processes needed to support a push selling campaign, hire and train salespeople suited to the aggressive push mindset, direct them in their day-to-day selling and use this experience to improve on their initial plans. Slide 16 Main types of personal selling Delivery people E.g. Milkman, Fisherman and nowadays bakery staffs are brought through three wheels. Salespeople E.g. people who try to sell the company product at supermarkets. Door to door Selling salespeople who visits house by house and sell the product. This is all about the role of personal selling. Hope u guys understood the lectures. Thanks for listening to my lectures. Task 02 2.1 There are difference in the nature of sales tasks and skills in variety of contexts Agree or Disagree I agree this statement because,  the general duties expected of any sales person, the duties and responsibilities hand over to a sales person depend mainly on the nature of business.  The job description is evident in multiple industries including  Pharmaceutical  Sales,  Insurance  Sales, Retail Sales and Internet Sales.  Therefore, the role of a sales person in the  Pharmaceutical  industry may not be the same with a sales person in  the Insurance  Sales or in the Internet Sales. While a sales person in the Retail Sales may be in a store attending to customers, an  Insurance  Sales person  is required to be out in the field and sell the insurance to the customers. Sales Representatives play a major role in the success of their individual companies. They are the reason clients, customers or buyers may either be satisfied or not. And they are required to make the best of this opportunity by offering quality service to customers. They are supposed to know the ins and outs of their companys products and services so they can educate clients on how these products and services can be used to reduce costs or increase revenue. More often than not, a sales person  is required  to spend much time travelling and visiting prospective buyers and current clients to remind them how committed the company  is to satisfying their personal and business needs. 2.2 Sales staff members who are operating in an international environment should play a different role compared with sales staff member from local environment Sales staffs in an international environment and local environment both are similar, both sales persons will be having a good knowledge about the product or service, competitors, buyer behavior and thy directly communicate to the customers and receive the feedback. All these are done by both the salesperson but the different are the sales person in an international environment will be using the language which is understood by the customers and as He/she is in an international environment they knows the customer expectations on the product or service. So, he /she will react according to the customers willingness. 2.3 there is a possibility to explain the purpose of participating for the trade fairs Trade fair is an event dedicated to a particular industry and acts as a platform for bringing together buyers and sellers in different regions, under one roof. The product manufacturers, dealers, resellers, importers and exporters are the main participants in a trade fair. The first consideration for organizing a trade fair is its feasibility. A market analysis needs to be done to get an idea of the response that a trade fair will get, once it starts. The interest shown by the potential visitors and exhibitors decides the success or failure of a trade fair. Just like a well-organized trade fair can benefit the entire industry, similarly fair trading can prove very important for the reputation of companies. Trade fairs are the meeting point of people from different geographical areas. These people can have different motives for attending a trade show. Some might come to the fairs strictly for business purposes; people like businessman and student who are doing the higher education and others might only be interested in grabbing new friends on the same age. Whatever may be the reason for their visit, visitors are always on the lookout for something interesting and worth remembering. Even though a boring trade fair may still do good business, but it will never be able to reach high heights in popularity. By conducting trade fairs the companies get opportunities of getting new customers, new market, new competitors, new distributors, new agents and new partners for the company. Trade fair helps the company in promotion, marketing and publicity all these happens from participating in trade fairs. For example trade fair of Sri Lanka Expo 2012 organized by the Sri Lankan Export Development Board at BMICH. The Exhibition provided an ideal opportunity of Sri Lankan exporters to showcase their quality export products and services, traditional and non-traditional at a single platform with over 300 stalls to an international audience. Edex Expro 2012 trade fair. Task 03 Role and objectives of sales management Sales Management  was in the beginning meant for sales personnel. It had a narrow point of view of directing the sales personnel of an organization. Sales Management has gained a broader perspective, which includes management and implementation of all marketing activities via advertising, personal selling, sales promotions, distribution,  pricing and others. Appropriate recruitment and selection procedures are made by several ways those are Job advertising through newspapers, websites, mass medias and VCT professional magazines Campus recruitment Hayleys, dialog these types of organizations go to universities and do workshops and get people. Employee agencies- they give the JS to the job agencies and get employees Getting data base from the organizations e.g.: NDB bank and Aviva is doing this. There are internal and external methods of recruitment, advantages of internal recruitment are Internal Employees are most familiar to the organization and its culture, The cost of recruiting internal employees is less, Motivates the existing staffs, Strengthens the employee relation, Banks recruiting employees internally. The disadvantages of external recruitment are Wide selection big pool, Infusion of fresh blood people with new ideas and thinks, Element of competition we can competitive and get people from outside, Can get the employer brand advantage, Can spot the best talent from the competitors, Development cost is less. The appropriate selection made is made by interviewing the candidates. There are three methods of interview they are; one- one interviews interview one and make comfort for the candidate. Broad interviews, Stress interviews when recruiting military people it is better, Group interview. The two techniques used to co-ordinate and control sales output are, appraisal and performance and budget and profitability. Appraisal and performance is used to provide an assessment of current performance against which future improvements can be measured and training needs established. We can evaluate the employees and get feedbacks to achieve the target of the organization. Budget and profitability will be used to achieve the sales targets and to increase the sales output. An organizational structure is an internal representation of how persons are positioned in an organization and further can be used to identify the level of power and responsibility given to each person within the organization. It is better to have the matrix structure, where each department has each manager. If there is a problem in one department, that department manager can make the decisions. By motivating and training the employees we can enhance sales performance at the organization. By motivating the employees they work for the organization, by that we can achieve the goals of the organization. Training for the sales staffs are necessary, they should be trained as on the job training. Where they will be supervised by the top management, by workshops and by conducting lectures, where they will explain how to communicate with the customers and the knowledge of product and about the company. All theses will make a sales staff to start the sales. The Roles and objective of a Sales management is to identify a sales staff and motivate him/her then train him/her will the necessary skills and connect him/her to the organization structure and used the appropriate technique to enhance the sales output.

Contrasting Adam and Eve and Old Man and Old Woman Essay -- Comparison

Contrasting Adam and Eve and Old Man and Old Woman  Ã‚        Ã‚   Chewing Blackbones’ Indian myth entitled "Old Man and Old Woman" is so similar to the well-known creation story of "Adam and Eve" from the Christian Bible that some readers see them as essentially the same. I do not, and a close examination reveals that the two stories differ in very important ways. The Indian myth "Old Man and Old Woman" begins, "Long, long ago, there were only two persons in the world: Old Man and Old Woman" (538). In the beginning of Christian creation story, the two characters, Adam and Eve, are also the only two people in the world. The characteristic that I found that shows a difference between the openings of the stories is the presence of God in "Adam and Eve." I noticed that in Chewing Blackbones’ Indian version there is no third party. The Indian myth does not explain how Old Man and Old Woman were created; it just states there were two people in the world, Old Man and Old Woman. The actual creation processes in both stories seem similar, yet they are actually very different from each ...

The Reflection of Victorian Britain in Literature Essay -- The Tell Ta

The Reflection of Victorian Britain in Literature Queen Victoria reigned in Britain between 1937-1901. During this time in British history a large degree of change occurred. The writers of the time often reflected these substantial changes in their literature focusing on the interests of society. I have studied a variety of literature from the Victorian period and have chosen to write about three particular pieces; 'The Signalman' by Charles Dickens (a short story), the novel 'Frankenstein' by Mary Shelley and another short story called 'The Tell Tale Heart' by Edgar Allen Poe. At the point when these stories were written, there were a wide range of issues touching society. However, for the benefit of this essay I am only going to focus on three of these; the role of God, the increasing advances in science and technology, the supernatural and insanity. The point which I am going to focus on first is about the role God played in many people's lives and how this is reflected in the literature of the Victorian period. In 'Frankenstein' Mary Shelley's point of view about the advances occurring in the progress of medicine and technology can be seen. She also explains the dangerous issues connected with man trying to copy the role of God. The central characters in 'Frankenstein' are Dr Frankenstein and his creation, the monster. Dr Frankenstein tells the story. At the beginning of 'Frankenstein', Dr Frankenstein becomes over confident with new advantageous technology. He intends to make the 'perfect human' in order to save lives and becomes somewhat obsessed with this idea. He surgically attaches many different body parts together from deceased people. He believes from his previous research tha... ... raved- I swore!' His sudden change in behaviour is what convinces the reader and the police, the murderer is mad. 'I admit the deed! - tear up the planks! - here, here! - It is the beating of his hideous heart!' The murderer admits he committed the murder. In conclusion it is clear that the literature I have studied, 'The Signalman', 'The Tell Tale Heart' and 'Frankenstein' all directly reflect the interests of Victorian Britain. The curiosities in the role of God, the increasing developments in science and technology, the supernatural and insanity were all reflected in these books, as was the work of Psychoanalysts like Sigmund Freud. There was better transport than ever before and psychiatrists found out how the mind worked and were then capable of looking inside it. The literature had to reflect the interests of the time in order to be successful.

Viper Fish :: essays research papers fc

The viperfish is one of the fiercest predators of the deep. It’s scientific name is Chauliodus sloani. The viperfish’s name comes from its fang resemblance to the Viper Snake. The viperfish, which typically grows to at least a foot long, has a very large mouth, which opens very widely but is not big enough to contain the fish's long teeth. The viperfish is also bioluminescent, with photophores light-emitting organs on its dorsal fin and along its body to lure its prey to it. The fish has been observed hovering in place in the water with its dorsal fin curved around so that its photophore is waving near its mouth, as a means of drawing prey. Because the viperfish's body is dark blue or black in color, it is thought that other fish can see no part of it other than its lights. The viperfish uses swimming for locomotion. It has been known to impale its victims on its teeth by swimming toward them, while using its first vertebra as a shock absorber. The viperfish’s diet consists of shrimp, squid, and little fishes. The viperfish is found at depths of 500-2500 meters during the day in the part of the ocean sometimes called the "twilight zone," because very little light penetrates to that depth. When it goes in search of the crustaceans and small fish that are its main sources of food at night; it rises as close as to the surface as 80 meters where food is more plentiful. The Viperfish occurs in tropical and temperate marine waters world-wide. In Australia, specimens have been collected from south-western Western Australia, around the north of the country and south to Tasmania. An adaptation that the viperfish has made is the dorsal fin has photophores that are believed to attract prey. Little is known of the reproduction of this species, but it is believed to spawn externally. This means that the males and females release sperm and eggs into the water where fertilization occurs. Chauliodus sloani inhabit depths that make them very difficult to study. Viper Fish :: essays research papers fc The viperfish is one of the fiercest predators of the deep. It’s scientific name is Chauliodus sloani. The viperfish’s name comes from its fang resemblance to the Viper Snake. The viperfish, which typically grows to at least a foot long, has a very large mouth, which opens very widely but is not big enough to contain the fish's long teeth. The viperfish is also bioluminescent, with photophores light-emitting organs on its dorsal fin and along its body to lure its prey to it. The fish has been observed hovering in place in the water with its dorsal fin curved around so that its photophore is waving near its mouth, as a means of drawing prey. Because the viperfish's body is dark blue or black in color, it is thought that other fish can see no part of it other than its lights. The viperfish uses swimming for locomotion. It has been known to impale its victims on its teeth by swimming toward them, while using its first vertebra as a shock absorber. The viperfish’s diet consists of shrimp, squid, and little fishes. The viperfish is found at depths of 500-2500 meters during the day in the part of the ocean sometimes called the "twilight zone," because very little light penetrates to that depth. When it goes in search of the crustaceans and small fish that are its main sources of food at night; it rises as close as to the surface as 80 meters where food is more plentiful. The Viperfish occurs in tropical and temperate marine waters world-wide. In Australia, specimens have been collected from south-western Western Australia, around the north of the country and south to Tasmania. An adaptation that the viperfish has made is the dorsal fin has photophores that are believed to attract prey. Little is known of the reproduction of this species, but it is believed to spawn externally. This means that the males and females release sperm and eggs into the water where fertilization occurs. Chauliodus sloani inhabit depths that make them very difficult to study.

Albert Camus The Stranger: Existentialism and Absurdism Essay

Existentialism is a philosophy that emphasizes the uniqueness and isolation of the individual experience in a hostile or indifferent universe, regards human existence as unexplainable, and stresses freedom of choice and responsibility for the consequences of one’s acts. This philosophy is essentially the crux of the novel The Stranger and not only serves as one of the themes but probably the main reason Albert Camus wrote the book altogether. Presented in first person narration through the eyes of Meursault, the indifferent and apathetic main character, the novel serves to evoke the creed of existentialism through the embodiment of the philosophy in a person. Meursault’s speech, thought, and actions are what Camus believed a person who innately possessed the tenets of existentialism would have. Existentialism, what it represents, the results of its embodiment in a person, and the validity of the doctrine altogether are all important aspects explored in The Stranger by A lbert Camus. â€Å"Maman died today or yesterday maybe, I don’t know†. These opening lines of the novel serve not only to introduce the novel but to summarize it as well. Rather than focusing on what is important-his mother’s death-Meursault is focused on when exactly she died; whether it was yesterday or today, since the telegraph only stated the funeral would be tomorrow. Right away, within the very first sentence, the reader is introduced to existentialism incarnate. Meursault exhibits a complete and utter indifference to life manifested by a profound lack of emotion. He doesn’t care when his mother died, in fact the fact that he has to attend the funeral altogether is the most troubling part of this whole ordeal to him. When he finally gets to the funeral, he couldn’t care less about his mother-as he rejects the offer to open the casket-but is utterly consumed by the days heat. Camus does a great job in the first part of the novel of demonstrating to the rea der not only the philosophy of existentialism, but a corporal representation of it as well. This corporal representation of existentialism is what makes The Stranger the unique book it is. As opposed to the multitude of books and manifestos approaching existentialism from an academic perspective, The Stranger approaches the philosophy by detailing a character with the belief innately  in him and showing how someone like this might behave. Neither the external world in which Meursault lives nor the internal world of his thoughts and attitudes possesses any rational order. Meursault has no discernable reason for his actions, such as his decision to marry Marie and his decision to kill the Arab. The book, narrated by Meursault, is basically life detailed superficially by him. He talks about the weather, the food he’s eating, about the things he did that day rather than how he feels or thinks of other people, places and things. This is how a person consumed with existentialism would behave and think-indifferently and apathetically. Meursault passes no judgment on people and is ultimate executed for killing an Arab for no apparent reason. The philosophy or theory of Existentialism is somewhat controversial, but nonetheless in many respects it has some notable and legitimate points. If one were to truly take a look at the universe, it would seem purposeless. And humans do in fact possess the innate desire, or rather compulsion, to explain things and have things figured out-thus explaining their need to associate a purpose with the universe, even when it doesn’t necessarily exist. But what made this theory come about in the 19th century when it could have been realized centuries before? The reason is the tragedy and devastation the world saw at this time-several world wars in specific. If we take a look at the life of Albert Camus himself, it’s hard to deny the fact that there is a connection between the existentialism’s inception and personal tragedy. In 1914, Camus’ Father was drafted into WWI and killed in France. In 1934 he Married Simone Hià ©, but divorced her two years later. In 1939 he volunteered for service in WWII, but was rejected due to illness. In 1940 he wrote an essay on the state of Muslims in Algeria causing him to lose his job and move to Paris. In 1941 he joined the French resistance against the Nazis and became an editor of Combat, an underground newspaper. These, as well as many other incidents and events in Camus’ life influenced him in the sense that they formed in him a bleak, pessimistic view of life. This perspective undoubtedly set the foundation for his adoption of the theory of existentialism. â€Å"If there is a sin against life, it consists perhaps not so much in  despairing of life as in hoping for another life and in eluding the implacable grandeur of this life.† The point illuminated in this quote by Camus is that although some consider viewing life with despair to be wrong, or sinful, in reality hoping for an after life, â€Å"another life†, or living a life of implacable grandeur is the real sin. Camus held strong to the belief of Absurdism, or the belief that humanity’s effort to find meaning in the universe will ultimately fail-thus it is absurd to try to find meaning or to live as though there is a meaning because no such meaning exists. While Absurdism might seem like a synonym for Existentialism, the two are slightly different. Existentialism makes the point that there is no purpose or meaning in the universe. Absurdism goes a step further to say that not only is life purposeless, but any attempt at finding meaning is utterly absurd. Albe rt Camus, being the polarized man that he was, held more firmly to the belief of Absurdism than existentialism. In writing The Stranger, Albert Camus championed the idea of existentialism, a philosophy he truly believed in it. But the philosophy of existentialism is not free of criticism. Herbert Marcuse criticized existentialism, especially in Sartre’s Being and Nothingness, for projecting certain features of living in a modern, oppressive society, such as anxiety and meaninglessness, onto the nature of existence itself: â€Å"In so far as Existentialism is a philosophical doctrine, it remains an idealistic doctrine: it hypothesizes specific historical conditions of human existence into ontological and metaphysical characteristics. Existentialism thus becomes part of the very ideology which it attacks, and its radicalism is illusory† What Marcuse is saying here is that existentialism makes the mistake of thinking that just because human conditions are tragic and seem to lack a purpose, that they in fact do. Whether or not there is purpose to the universe is an ontological and me taphysical subject, not one that can be realized through historical events. Existentialism and its brother philosophy Absurdism are philosophies that emphasize the uniqueness and isolation of the individual in a hostile and indifferent world, and stress the fact the universe has no discernable purpose. This philosophy is essentially the crux of the novel The Stranger  as Meursault, the indifferent and apathetic main character, embodies the tenets of existentialism intrinsically. Existentialism, what it represents, the results of its embodiment in a person, and the validity of the doctrine altogether are all important aspects explored in The Stranger by Albert Camus. Bibliography 1.†Existentialism.† The American Heritage ® Dictionary of the English Language, Fourth Edition. Houghton Mifflin Company, 2004. Answers.com 28 Mar. 2007. http://www.answers.com/topic/existentialism2.Marcuse, Herbert. â€Å"Sartre’s Existentialism†. Printed in Studies in Critical Philosophy. Translated by Joris De Bres. London: NLB, 1972. p. 1613.Camus, Albert. The Stranger. Middlesex: UK Penguin Classics, 1943. 4.Sartre, Jean P. Existentialism is a Humanism. World Company, 1956. 5.†Albert Camus.† 28 Mar. 2007 . 6.White, Ray. â€Å"The Meaning of Life.† 2004. 29 Mar. 2007 .

Prejudice and Discrimination

Prejudice: The dictionary defines prejudice as an unfair and unreasonable opinion or feeling, especially when formed without enough thought or knowledge. This means that a person may form an opinion on a person or a particular group of people without having any facts or knowledge about that person or group. Prejudice is normally perceived as being bad but there are some instances where prejudice is an aid to survival for example if you see several scruffy men parked in a van in a dark alley, you will form a pre judgment that they must be up to no good so you choose to not walk down the alley. They could simply be movers, but healthy prejudice tells you not to take the chance. Discrimination Direct discrimination is defined as treating one particular group of people less favourably than others because of their race, colour, nationality, or ethnic or national origin, sexual orientation or religious beliefs. There is also positive discrimination in which an individual is allowed to advance themselves because of their gender, race, sexually orientation, age etc. Example if an Asian person is hired simply because they are Asian due to the stereotype that Asians are smart and good students that’s a positive discrimination. Indirect discrimination is defined as an apparently neutral specification, criteria or practice that would disadvantage people on the grounds of racial or ethnic origin, religion or belief, disability, age or sexual orientation unless the practice can be objectively justified. For example a department store prohibits its employees from wearing hats when serving customers. This rule means that people whose religious beliefs require them to cover their heads, such as Muslim women, are discriminated against and cannot carry out their job. The store is indirectly discriminating against this group of people unless it can demonstrate that there is valid reason. Stereotyping Stereotyping is a generalisation of people, which is usually negative, untrue, and unjustifiable. The term labelling is used when we take look at a person and place a label on them and then place them in a category for example we could label someone gay because they seem camp even though they may not be gay. People stereotype as it helps people to deal with individuals who are different from themselves. It makes people feel safe and in their own mind stereotypes allow them to justify their actions towards people. Stereotypes can become self-fulfilling prophecies if the stereotype is re-enforced enough. For example, girls maybe stereotyped as failing more math’s exams than boys this will lead to girls failing to try in exams, as they believe that they are expected to fail. Scapegoating Scapegoating is the practice of singling out an individual or group for unmerited negative treatment or blame. The word â€Å"scapegoat† actually originates from Leviticus 16 in the bible. A goat had all the sins of man placed upon it and it was sent into the wilderness to perish. An example of scapegoating is the Salem Witch Trials. Women were used as scapegoats when the crops were bad or there was a famine and then tried as witches. This was especially the case with midwives, as they would be accused of being in league with Satan if the baby died during birth, which happened frequently due to poor standards of hygiene etc. Part Two Case Study 1 During the first part of the 20th century, deaf people were directly discriminated against due to them being labeled as deaf and dumb. They were prevented from entering mainstream education and were not considered for any high paying jobs. Most deaf children were sent away to deaf schools and some were sent to asylums, even though they were not mentally ill. However, by sending a sane child to an asylum the stereotype of deaf children being mentally ill became a self-fulfilling prophecy as most the children within the asylum did eventually develop some sort of mental illness to help them cope with their surroundings. Children and adults were not separated in asylums and most of the children were sexually abused or witness to sexual acts from a very young age. Society was not kind to deaf children, there was no compassion or understanding and most children did not realize they were deaf because no one took the time to explain to them. Families felt embarrassed and ashamed of their deaf offspring, some families even decided not to have any more children for fear that they too would be deaf. Deaf men were also discriminated against during the First World War as they were deemed unfit for service, however, deaf soldiers would have had a distinct advantage over the soldiers who could hear as they would not get shellshock or distracted as easily by the surrounding noises. Some doctors believed that deafness was cause by a blockage in the ear and others believed it to be a brain dysfunction either way deaf people in asylums were subjected to horrific procedures such as needles being pushed into their eardrums and lobotomies. Deaf children often became strangers within their own families and were often rejected and abandoned this led to low self worth and extreme depression in some cases. As deaf children had no knowledge of language, as it was rarely taught in deaf schools, they developed their own ‘sign language’, which differed from school to school. This sign language was not universal and was normally only understood by the children at that particular school. Sexual predators also targeted many deaf people, as they were easy targets due to being sexually ignorant. Some countries saw being deaf as a disease that could be eradicated through means such as selective breeding, deaf girls were systematically sterilised and deaf marriage was not allowed. This made the deaf community feel as if they were outcasts and it denied them their rights to have a normal social or sexual relationship with another individual. However, refuge from the cruel world of the hearing was soon found in what were called ‘Deaf Clubs’. By 1930, every town had its own deaf club, which hosted regular events and outings for the deaf community. These clubs were normally overseen by powerful clergymen and were charities run by hearing people. While the deaf community saw deaf clubs as a lifeline, they also sought to reinforce the segregation of deaf people from the rest of the world. Silent movies were a place where deaf and hearing could share a common love for theatre, deaf people were made to feel like part of society. However, exclusion would soon become part of the deaf community again with the invention of telephones, radios and televisions. Today there are many acts in place to help deaf people live normal, fulfilling lives within their communities without fear of being ridiculed or committed. 1 Case Study 2 Many men are afraid to tell friends and family that they want to enter nursing as it leads to them being stereotyped as gay because nursing is seen primarily as a female profession. In June 2006, Andrew Moyhing won a landmark case against the NHS for sex discrimination. Mr Moyhing, 29 said, â€Å"I abandoned nursing because I was not allowed to do the job properly in a female-dominated profession. † 2 The NHS hospital that Mr Moyhing worked for as a student nurse refused to let him perform intimate medical procedures on women unless accompanied by a female chaperone. An article on nursingtimes. net states that currently male nurses only make up 11% of the female dominated sector and are four times more likely to be sanctioned or face discrimination by the NMC. Chaperone policies are in place in many NHS hospitals but they only relate to male nurses, a female nurse does not require a male chaperone to carry out an intimate procedure on a male patient but a male nurse requires a female chaperone. London NHS Trust did admit that the difference in treatment between male and female nurses was direct discrimination. Mr Moyhing claimed he felt he was being regarded as untrustworthy and a potential abuser of females or that the patient was likely to lie and make false accusations. Jenny Watson, chair of the EOC, said, â€Å"The Employment Appeal Tribunal was right to find that it was not acceptable to have a chaperoning policy based on lazy stereotyping about the risks to patients and assumptions that all men are sexual predators. † 4 The EOC said its research showed that one in four schoolboys were interested in caring work but only one in ten nurses were male. 5 Many organisations and websites are now appearing to offer a support system to male nurses whom maybe facing discrimination from their female work colleagues or bosses. Prejudice and Discrimination Prejudice: The dictionary defines prejudice as an unfair and unreasonable opinion or feeling, especially when formed without enough thought or knowledge. This means that a person may form an opinion on a person or a particular group of people without having any facts or knowledge about that person or group. Prejudice is normally perceived as being bad but there are some instances where prejudice is an aid to survival for example if you see several scruffy men parked in a van in a dark alley, you will form a pre judgment that they must be up to no good so you choose to not walk down the alley. They could simply be movers, but healthy prejudice tells you not to take the chance. Discrimination Direct discrimination is defined as treating one particular group of people less favourably than others because of their race, colour, nationality, or ethnic or national origin, sexual orientation or religious beliefs. There is also positive discrimination in which an individual is allowed to advance themselves because of their gender, race, sexually orientation, age etc. Example if an Asian person is hired simply because they are Asian due to the stereotype that Asians are smart and good students that’s a positive discrimination. Indirect discrimination is defined as an apparently neutral specification, criteria or practice that would disadvantage people on the grounds of racial or ethnic origin, religion or belief, disability, age or sexual orientation unless the practice can be objectively justified. For example a department store prohibits its employees from wearing hats when serving customers. This rule means that people whose religious beliefs require them to cover their heads, such as Muslim women, are discriminated against and cannot carry out their job. The store is indirectly discriminating against this group of people unless it can demonstrate that there is valid reason. Stereotyping Stereotyping is a generalisation of people, which is usually negative, untrue, and unjustifiable. The term labelling is used when we take look at a person and place a label on them and then place them in a category for example we could label someone gay because they seem camp even though they may not be gay. People stereotype as it helps people to deal with individuals who are different from themselves. It makes people feel safe and in their own mind stereotypes allow them to justify their actions towards people. Stereotypes can become self-fulfilling prophecies if the stereotype is re-enforced enough. For example, girls maybe stereotyped as failing more math’s exams than boys this will lead to girls failing to try in exams, as they believe that they are expected to fail. Scapegoating Scapegoating is the practice of singling out an individual or group for unmerited negative treatment or blame. The word â€Å"scapegoat† actually originates from Leviticus 16 in the bible. A goat had all the sins of man placed upon it and it was sent into the wilderness to perish. An example of scapegoating is the Salem Witch Trials. Women were used as scapegoats when the crops were bad or there was a famine and then tried as witches. This was especially the case with midwives, as they would be accused of being in league with Satan if the baby died during birth, which happened frequently due to poor standards of hygiene etc. Part Two Case Study 1 During the first part of the 20th century, deaf people were directly discriminated against due to them being labeled as deaf and dumb. They were prevented from entering mainstream education and were not considered for any high paying jobs. Most deaf children were sent away to deaf schools and some were sent to asylums, even though they were not mentally ill. However, by sending a sane child to an asylum the stereotype of deaf children being mentally ill became a self-fulfilling prophecy as most the children within the asylum did eventually develop some sort of mental illness to help them cope with their surroundings. Children and adults were not separated in asylums and most of the children were sexually abused or witness to sexual acts from a very young age. Society was not kind to deaf children, there was no compassion or understanding and most children did not realize they were deaf because no one took the time to explain to them. Families felt embarrassed and ashamed of their deaf offspring, some families even decided not to have any more children for fear that they too would be deaf. Deaf men were also discriminated against during the First World War as they were deemed unfit for service, however, deaf soldiers would have had a distinct advantage over the soldiers who could hear as they would not get shellshock or distracted as easily by the surrounding noises. Some doctors believed that deafness was cause by a blockage in the ear and others believed it to be a brain dysfunction either way deaf people in asylums were subjected to horrific procedures such as needles being pushed into their eardrums and lobotomies. Deaf children often became strangers within their own families and were often rejected and abandoned this led to low self worth and extreme depression in some cases. As deaf children had no knowledge of language, as it was rarely taught in deaf schools, they developed their own ‘sign language’, which differed from school to school. This sign language was not universal and was normally only understood by the children at that particular school. Sexual predators also targeted many deaf people, as they were easy targets due to being sexually ignorant. Some countries saw being deaf as a disease that could be eradicated through means such as selective breeding, deaf girls were systematically sterilised and deaf marriage was not allowed. This made the deaf community feel as if they were outcasts and it denied them their rights to have a normal social or sexual relationship with another individual. However, refuge from the cruel world of the hearing was soon found in what were called ‘Deaf Clubs’. By 1930, every town had its own deaf club, which hosted regular events and outings for the deaf community. These clubs were normally overseen by powerful clergymen and were charities run by hearing people. While the deaf community saw deaf clubs as a lifeline, they also sought to reinforce the segregation of deaf people from the rest of the world. Silent movies were a place where deaf and hearing could share a common love for theatre, deaf people were made to feel like part of society. However, exclusion would soon become part of the deaf community again with the invention of telephones, radios and televisions. Today there are many acts in place to help deaf people live normal, fulfilling lives within their communities without fear of being ridiculed or committed. 1 Case Study 2 Many men are afraid to tell friends and family that they want to enter nursing as it leads to them being stereotyped as gay because nursing is seen primarily as a female profession. In June 2006, Andrew Moyhing won a landmark case against the NHS for sex discrimination. Mr Moyhing, 29 said, â€Å"I abandoned nursing because I was not allowed to do the job properly in a female-dominated profession. † 2 The NHS hospital that Mr Moyhing worked for as a student nurse refused to let him perform intimate medical procedures on women unless accompanied by a female chaperone. An article on nursingtimes. net states that currently male nurses only make up 11% of the female dominated sector and are four times more likely to be sanctioned or face discrimination by the NMC. Chaperone policies are in place in many NHS hospitals but they only relate to male nurses, a female nurse does not require a male chaperone to carry out an intimate procedure on a male patient but a male nurse requires a female chaperone. London NHS Trust did admit that the difference in treatment between male and female nurses was direct discrimination. Mr Moyhing claimed he felt he was being regarded as untrustworthy and a potential abuser of females or that the patient was likely to lie and make false accusations. Jenny Watson, chair of the EOC, said, â€Å"The Employment Appeal Tribunal was right to find that it was not acceptable to have a chaperoning policy based on lazy stereotyping about the risks to patients and assumptions that all men are sexual predators. † 4 The EOC said its research showed that one in four schoolboys were interested in caring work but only one in ten nurses were male. 5 Many organisations and websites are now appearing to offer a support system to male nurses whom maybe facing discrimination from their female work colleagues or bosses.