Marketing Concepts And Principles Of Success Of Subway Marketing Essay

Marketing Concepts And Principles Of Success Of Subway Marketing Essay Marketing analysis consists of finding out the group of potential customers or consumers as well as the market you are targeting. we need to find out their potential needs how can we develop and modify the product or services to develop their needs. We should also know the preferable usage the customer might have for the product or service. We should also be aware of the competitors operation throughout the market that is their pricing policy so that we can be one step ahead of our competitors. We should also be careful about the distribution of the product and services in order to make sure it reaches the right target of the market both local and international. This report is written by studying Subway a leading sandwich shop in Britain. Synopsis The story begins in Bridgeport, Connecticut, USA during the summer of 1965. Fred DeLuca, an ambitious 17-year-old high school graduate, was looking for a way to make enough money to pay for his university tuition. The solution came at a BBQ during a conversation with a family friend, Dr. Peter Buck. Dr. Buck suggested to Fred that he open a submarine sandwich shop having seen a sandwich shop in his hometown experience huge success.   With a $1,000 loan from Dr. Buck, the partnership was formed and Petes Super Submarines opened in August 1965. The first year was a challenge and a learning experience for the young entrepreneurs. They opened their second location a year later and quickly realised that marketing and visibility were going to be key factors in the success of the business the third outlet was in a highly visible location and its still serving sandwiches today. The name was shortened from Petes Super Submarines to SUBWAY ® and the familiar bright yellow logo was introduced.   The next step was to formulate a business plan that outlined the SUBWAY ® chains goals. In an effort to reach those goals, SUBWAY ® outlets began franchising, giving others the opportunity to succeed in their own business venture. The first SUBWAY ® franchise opened in Connecticut in 1974. Literature Review Compare alternative definitions of marketing.(P1) Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.(kotler 2003). Marketing is the management process which identifies,anticipates and supplies customer requirements,efficiently and profitably.(Chartered Institute of Marketing). Marketing is the process of planning and executing the conception, pricing,promotion and distribution of ideas,goods and services to create exchange and satisfy international and organizational objects.(AMA 2004). As far as we can see in the above definitions that all of them is trying to say the same thing that it is a process. Some say it is a social process some say it is a planning process. I would define marketing as a way to reach the consumers as well as customers as AMA American Marketing 2004 has the definition that it is the perfect finishing of pricing promotion and distribution of ideas. I agree with that definition. Identify the main characteristics of marketing oriented organizations.(P2) All marketing oriented organizations develop their business around the customer. They focus on the environment and make a key factor in their decision making Ans:there are four main characteristics which explain the marketing oriented organizations. They are-1)Shared values. 2)Organization. 3)Strategy. 4)Stakeholders. 3)Strategy-Every market oriented company should have a good long term strategy. This is because the company will have a target of gaining its ultimate goal that is to be a market leader that is why from the first they should have a strong strategy which is understandable and flexible also. 4)Stakeholders-Stakeholders are those who has a direct or indirect stake which can be affected by the organisations behaviour or activity.For an organization stakeholders are a very sensitive issue.They should be careful when they make any decisions because the decision must be taken in consideration with the view point of the stakeholders.If the stakeholders are unhappy then this might affect the organization very badly. 3:Explain the various elements of marketing concept.(P3) Team work and Integrated approach to business Profitability Customer orientation Identify and assess the benefits and costs of marketing approach.P4 Ans: the cost and benefits of marketing approach are- Cost 1Regular marketing research-Company needs to do regular market research in order to stay updated according to the market. 2)Building excellent services-Company needs to give a good service both with the suppliers and the customers in order to build a goodwill for the company. 3)distribution-Company needs to be very particular in terms of the distribution costs.if the distribution cost is high it might affect them in the long run in terms of increasing the total cost. Benefits- 1)Profit-A good marketing approach means that it is going to hit the right point which should be the profit. 2)Customer loyalty and trust-Customer loyalty should be one of the key benefit. loyalty comes with the trust which is an important factor. when a customer trusts a company the customer will recommend it to the others. that is how the company will increase its benefit from the marketing approach. P5:Identify and explain macro and micro environmental factors which influence marketing decisions. RELATE INFORMATION TO SUBWAY Macro environmental factors which influence marketing decisions are(P5/M2) Economic Environment It is best described as having the factors that affect consumer buying power and spending patterns (Kotler et al 1998). These factors include income, levels of employment, inflation, value of the currency and many others. The income is a very important factor in terms of macro-environment as any customer because the customer should have the purchasing power to buy the product. If they have the purchasing power they are most likely going to buy at subway. Value of the currency is an important factor. If the value fluctuates then we cannot value the correct value of sub according to the market. Political Social Technology Micro environmental factors which influence marketing decisions are- 1)Customers-Organisations survive by satisfying the needs, wants and providing the benefits of the customers. For e.g-Subway gives special offers to the customers like the sub of the day. 2)Employees-Employing the correct staff and keeping this staff motivated is a very important part in terms of strategic planning process of the organization. Training and development is an important factor in subway in terms of getting a competitive edge than any other fast food joint. 3)Suppliers- Keeping a good relationship with the supplier is a very important factor. Prices of raw materials might increase. A good relationship ensures that they get the products of good quality at a competitive price. P6:Propose segmentation criteria to be used for two products in different markets. Ans: Market segmentation is the fundamental component of a market-based strategy. A market segment is a specific group of customers with distinctive customer needs, purchase behaviours and different descriptive characteristics.(Best 2000). We can talk about the halal stores in subway and the general store of subway. They are two products in different markets. One is aimed generally. Another one is specially aimed at the muslim customers who wants to eat at subway. P7:Outline the factors which influence the choice of targeting strategy. Ans: targeting strategy is the selection of potential customers to whom the business wants to target them to sell products or service. Factors influencing the choice of targeting strategy are- 1)Markets diversity- Market goes on to take different routes like the case of subway which is diversifying their sandwich products. 2)The level of competition-Subway has to ensure their goal beside the level of competition that they are facing. This is why they are targeting health conscious customers by introducing low fat subs like chicken teriyaki. They also use the slogan called Eat Fresh to target people who want to eat out but wants to avoid junk food. 8)Explain how buyer behavior affects marketing activities in two different buying situations. Ans: Buyer behavior affects marketing activities in many situations. One may be the way the customers lifestyle is. For e.g.-if the customer is an marketing officer he is more likely to buy formal clothes than a plumber who needs informal clothes like jeans because it will be more suitable for him to work with a pair of jeans. Another situation might be a psychological factors. For e.g-customers of mark and spencer might belief that ms products are very much better than the others. This might influence them to buy that product.

Colonization of Africa

Conquests, colonization, the slave trade, and the spread of consumerist society have shaped and formed the grounds for which developing countries find themselves today. The countries of the developing world subjected to colonialism have been faced with a number of impediments throughout the years which have hindered social and economic growth, and laid the foundation which bred cultural conflict. Colonialism, however, too bought Western civilization and all its attractions to underdeveloped countries during the process of colonialism.The following essay will highlight the effects of colonialism on the developing world from an economic, political and social perspective. The colonization of Africa has a long history, and can be explained as being set in motion as early as 200 AD, with the migration of Bantu speaking Africans from central Africa to the south of Africa due to the agricultural boom and overpopulation of tribes, known as one of the largest human migrations in history (ref) . Following the migration of the Bantu language group was the spread of Islam from 750 – 1500 AD, which was first accepted in West Africa by the Dya’ogo Dynasty.Following this spread, the establishment of empires throughout the continent transpired which created extensive trade networks throughout North and West Africa, allowing a peaceful medium through which Islam could broaden through the merchant class (Akosua Perbi, 2001). The Trans-Saharan and internal trade occurring in the same time period contributed to the diversity of inhabitants as a result of the ongoing slave trade through Ghana from the 1st to the 16th century. The first stage of European colonialism occurred during 1500 – 1880, and was based on the gold and slave trade.The Portuguese arrived on the coast of West Africa in 1471 to find a rapid trade in slaves and other goods between Ghana and its neighbouring coastal countries (Akosua Perbi, 2001). Portugal then continued to partake in the trade, and for 100 years were the only European country which traded directly with Ghana and its neighbouring countries (Kimble, 126). Wars often waged between neighbouring countries, with which captives were possessed as slaves and traded in Ghana for gold (Kimble, 126).The most important phase of colonialism, known as the European scramble for Africa, occurred during the 19th and 20th century following the collapse of the slave trade and the expansion of the European capitalist Industrial Revolution (Iweribor, 2002). It appears that three factors drove the push for European Imperialism, including economic, political and social motives. Driving the economic factor, the demand for assured sources of raw materials and the search for guaranteed markets and profitable investment outlets were the catalysts to the European scramble and the resultant conquest of Africa (Iweribor, 2002).The political force derived from the impact of inter-European power struggles between Britain, France, Germany, Belgium, Italy, Portugal and Spain too played an important role in the process of colonisation. To exhibit superiority, acquisition of territories around the world including Africa was essential to national pre-eminence. The social factor presented the third major element in the push to colonise. As a result of industrialization, extreme social problems appeared in Europe that included unemployment, poverty, social displacement and homelessness as not all people could be absorbed by the new capitalist industries (Iweribor, 2002).The acquisition of colonies enabled European countries to send this excess of population into what would then be established as settler-colonies in Algeria, Tunisia, South Africa, Namibia, Mozambique, Angola and some central African areas like Zimbabwe and Zambia (Iweribor, 1). The interplay of these economic, political and social factors led to the crazed attempts by European agents to declare and establish a share in African territory for trade and claims to control of waterways and commercial routes throughout parts of Africa.The extremity of the scramble forced the German chancellor Otto von Bismarck to convene a summit of European powers to avoid the possibility of inter-imperialist conflict, known as the Berlin Conference held from November 1884 to February 1885 (Stilwell, 2002). The conference fabricated the Berlin Act, a treaty with provisions to lead the conduct of the European imperialist opposition in Africa. This treaty, drawn up without African participation, provided the grounds for the successive separation, invasion and colonisation of Africa.It presented European powers an open market for trade that bought more from colonial power than it sold overall (Shillington, 2005). From this stage, African territory was divided randomly between the European countries. France and England had a significant influence in reshaping the colonies. Britain as well as Germany utilized the idea of ‘Imperial Monachy’, while t he French struggled to incorporate Africans into republican traditions (Grinker, 2010). During this process, some of the local values and institutions were replaced by more modern/western ones.Furthermore, colonisation obstructed the internal process of state formation and development in Africa, leaving legacies of corruption and political instability (Tangie, 2006). Africa experienced extreme cultural clashes which were resultant from the influence of political, economic, social and religious factors on the indigenous societies of Africa. Along with the occupation, the Europeans brought with them traditions and religions to implement and utilize as a justification for their presence in Africa at the time (Tangie, 2006).The effects of colonialism can be reflected in the changes touching various aspects including cultures and institutions. The exploitative utilization of Africa as a means of economic prosperity for the superior minority projected Africa as an inferior race. Colonizat ion was a means of displaying racial arrogance that humiliated African leaders and their people (Toyin, 2005). It encouraged competition and conflict between ethnic groups based on the ideals and principles that had been implemented in the various countries. With violence, colonialism created new frontiers and developed new economic and political objectives.New governments expressed their desire to maintain the colonial boundaries created during the colonisation period, however, it appeared that governmental institutions, good governance skills and experience to rule lacked. These boundaries created back-up zones for guerrilla groups to harass legitimate governments, and also made it impossible for internal unity and identity to be generated among African states (Jacobson, 2007). The imposition of a western system of governance has created many problems that have been difficult to solve over the years.The western system deviated from the culture and traditions of Africa, which were inherently dictatorial, starting from the family system and ending with the government. A gap was created between the tradition system of governance and that of the Western model, with minimal or no effort made to create a blend between the two. Therefore, as a result, all efforts were towards replacing the traditional systems that were identified as primitive, which veered off from the tradition and cultural norms of the people, contributing to a loss in identity (Jacobson, 2007).After the end of colonialism, a border dispute has become one of the most critical causes of conflict in Africa, particularly manifested in the boundary disputes between Ethiopia and Eritrea, and Nigeria and Cameroon as examples (Teshome, 2009). These lengthy periods of conflict and war, along with famine and droughts detrimentally affected the economy as well as the populations well-being. As a result, the output per head in Africa is the lowest of any major world region, and has expanded slowly only sinc e 1960 (Teshome, 2009).The negative effects of colonialism on education can be identified in some colonial countries such as Ethiopia. The Ethiopian educational system faced many obstacles due to the history of educational traditions, as for a long period of time religion was spread by Christian and Islamic missionaries. When Italy invaded Ethiopia, the educational system collapsed and the government was forced to rebuild the system from scratch, and by 1974 only 15. 3 percent of children were attending primary school.The main issues were related to the problems of quality, equity and relevance (Teshome, 2009). Another example relating to education is that of the Senegal case, which illustrates how little is possible when the education system has been affected. According to statistics, two thirds of children enrol in primary school and of that almost a quarter drop out later on (Teshome, 2009). While literacy for children was 49. 1 percent in 2004, in the same year the literacy for adults was only 39. 3 percent (Jacobson, 2007).Over half of the population are unable to read and write, which means over half of the population are unable to acquire jobs. Although colonialism created various obstacles to economic growth, it too introduced integration to the international system for Africa, abolishing the popular slave trade that existed in Africa preceding colonisation (Siemensen, 1999). Colonialism also created a rich diversity in Africa, with a mixture of people, languages, religions and customs which has created the ‘rainbow nation’ that we are identified with today.The process of colonialism also introduced many Western ideals and practices that are still implemented today that have positively influenced economic growth and social welfare. In conclusion, it can be identified that the effects of colonial rule over African countries has contributed significantly to the issues facing developing countries today in relation to economic growth, educatio n, development as well as war and conflict created through policies and ideals implemented during the process of colonialism by European countries.

Brief Article Teaches You the Ins and Outs of Samples of a College Essay and What You Should Do Today

Brief Article Teaches You the Ins and Outs of Samples of a College Essay and What You Should Do Today Writopia instructors are going to be able to aid students identify what essays they want to write and work with them to to fulfill the admissions timeline. Furthermore, the college will be seeking evidence of particular abilities or traits they value in their students. Upcoming college students might also be requested to compose a college essay for a component of their first requirements. Keep in mind that the college application is vital, but much less crucial as your grades. Unlike other kinds of homework, essays are sometimes a real problem for virtually any student. The college essay is a significant part of the college application practice. Your college essay should contain information that are related to the instruction offered to you. The college admission essay plays a very important part in the enrollment approach. Also, essay writing calls for a great amount of time, which you could be lacking. It is a short statement about studied problem or subject supplemented with author's personal position and view regarding the issue. Ensure you recognize the assignment. Therefore, your response to every assignment ought to be slightly different. College life includes writing essays and application letters whether you're in the sphere of company or literature. The value of college essays has increased in the past couple of decades. Now you know how to write a college essay, we've got a great deal more specific resources for you to excel. 09 Aug 2018 For the vast majority of students the college essay is the worst portion of their application procedure, it is similar to a challenge in their opinion. Samples of a College Essay - What Is It? To learn about essays, it's important to realize why essays are such an important portion of academics. The essay should be personal. 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It's crucial that you've got a particular point that you want to make about what sort of person you're, what type of college student you'd make, or what the experience you're describing taught you. Most Noticeable Samples of a College Essay To accomplish this, gather all of your research materials i nitially, then earn a list of the many critical points or statements you desire to make in your essay. You have to know prior to starting. If you attempt to take on an extremely extensive subject, you'll wind up with a lot of general statements and boring lists of your accomplishments. A Startling Fact about Samples of a College Essay Uncovered You can receive your essay done in under 4 hours, and it'll be of premium quality. The earlier you require it the higher you should pay. Every sort of paper has its very own individual set of requirements, and each needs to have a different effect. After creating an overall outline, you may wish to work on the facts of your essay. 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Your college essay ought to be a succinct essay about who you are and what you plan to study at the academic institution of your choice. Samples of a College Essay Secrets That No One Else Knows About Getting in a position to compose an essay is a critical part of any educational system, but simply listing ideas in a linear fashion might not always be sufficient. Actually, nor mally the essay is the only means you would have the ability to disclose your disability. When you begin writing an essay depending on the outline, don't be scared to make key changes if you feel they are wanted. Creating and observing an essay outline is frequently an effective way of writing a college essay.

Baptist Health South Florida Code Of Ethics - 1595 Words

Baptist Health South Florida Code of Ethics Among the many reasons people are attracted to work at Baptist Health are our high ethical standards (Keeley, 2013). Baptist Health has earned an unmatched reputation in the community for its commitment to health and ethical values. Its role of leadership in our community, along with excellence in patient care, has become the model that other health care organizations follow. All Baptist Health employees, contractors and agents must adhere to this Code of Ethics. No one, no matter his or her employment status, is exempt from the standard established by the Code (Baptist Health South Florida, 2013). Maintaining such a distinguished designation requires team effort and the compliance of the entire staff body regardless of their role within the organization. This model has proven to be effective throughout its entities in South Florida. Serving the South Florida community officially since 1990, Baptist Health’s tradition of care and ethical standards is what continues to open the doors to more facilities offering leading technology for specific patient needs. While many key points are found within the Code of Ethics - Patient Safety, Confidentiality, and Conflict of Interest are the key factors discussed. True to their unique Code of Ethics, Baptist Health has developed departments within their organization that oversee maintaining that these codes are met, ultimately gaining some of the highest patient satisfaction ratings in SouthShow MoreRelatedCase Analysis Of Senate Bill 881271 Words   |  6 PagesSenate bill 88 states the Narcotic Treatment Programs Enforcement Act. The act has been effective since May 4, 2017. The purpose of this bill is to mandate the department of community health to implement quality and services for narcotic treatment programs. 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